SURF LABEL HEAVEN
If you're searching for the latest in surf gear and surf brand clothing, you need to spend some time at Surf City in Torquay - the home of Rip Curl and Quiksilver - whose concept stores are both almost a historical showcase of the region's rich surfing history.
Check out the latest from the likes of Rip Curl, Quiksilver, Strapper, Gash and Rojo. And around the corner you can bag yourself a bargain from the Baines Court surf seconds outlets.
Much of the shopping focus along the coast revolves around the beach and board culture and there's no better place to experience this than in Torquay, Anglesea, Lorne and Apollo Bay.
LOCAL VILLAGE SHOPPING
Many of the coastal villages, such as Lorne, Apollo Bay and Port Fairy, offer an array of specialty souvenir shops, boutiques, galleries and wares. Take time out to browse some of the unique gifts on offer, discover the work of local crafts people, local makers or artists or buy some fresh gourmet delights - direct from the locals. Stock up on all your major essentials in Warrnambool which has many of the larger retailers as well as quaint arts and craft stores and bookshops.
PRODUCE + MARKETS
Spend the morning at one of the many quality weekend markets along the road. Check our market whats-on guide for the local upcoming markets.
Fill your baskets will the locally grown produce at the region's farmgates, provedores and wineries. The Otway Harvest Trail and 12 Apostles Gourmet Trail are good places to start.