THE STORY OF THE ROAD
19 September 2019 marks 100 years from the day construction commenced on the Great Ocean Road. We are celebrating with a historical documentary, gala screenings, pop-up cinemas and AR activations from Torquay to Apollo Bay this September.
The centrepiece of the event series is a documentary titled ‘The Story of the Road’, which will show how the road came to be – detailing its construction by World War I returned servicemen and their lives as they built the now 243 kilometre road, joining the isolated towns lining the western Victorian coastline.
This broadcast half hour documentary tells the story of the Great Ocean Road; the building of the road, the history and the impact it had on the surrounding region.
Launched as part of an event series which include gala screenings and pop-up cinemas housed in shipping containers across the region, showing short films specific to each location.
Finally, an integrated QR trail combines augmented reality, film and art to tell the story of the road through various beacons and newly designed circular seating installations dotted along the route.
These projects will capture the history of the road and create a deeper connection for visitors and locals alike.
From 18 September - 6 October, Great Ocean Road Tourism will be hosting a series of events which celebrate the Story of the Road, from past to present, including pop-up cinemas from Torquay to Apollo Bay. Are you going to be one of our fantastic Volunteer Pop-Up Cinema Attendants?