THE STORY OF THE ROAD

19 September 2019 marked 100 years from the day construction commenced on the Great Ocean Road. We are celebrating with a historical documentary, gala screenings, pop-up cinemas and AR activations from Torquay to Apollo Bay this September.  

The centrepiece of the event series is a documentary titled ‘The Story of the Road’, which will show how the road came to be – detailing its construction by World War I returned servicemen and their lives as they built the now 243 kilometre road, joining the isolated towns lining the western Victorian coastline. 

This documentary tells the story of the Great Ocean Road; the building of the road, the history and the impact it had on the surrounding region.

Launched as part of an event series which include gala screenings and pop-up cinemas housed in shipping containers across the region, showing short films specific to each location.

Finally, an integrated QR Trail combines augmented reality, film and art to tell the story of the road through various QR codes and newly designed Art Installation seating dotted along the route.

These projects will capture the history of the road and create a deeper connection for visitors and locals alike.

FOLLOW THE QR TRAIL

A fun, integrated QR Trail combines augmented reality, film and art to tell the story of the road through QR codes dotted along the route.

ART INSTALLATIONS

A curated arts project whereby architecturally designed benches are installed across the length of the journey, encouraging visitors to sit down and slow down.

SHOP

These artworks originally housed the screening times for our Pop Up Cinemas located in Torquay, Anglesea, Lorne, Wye River and Apollo Bay.

To provide a momento of the centennial celebrations, the works are available to purchase as posters or postcards.

THE SEARCH FOR MORE NAMES

2019 marks 100 years since construction began on the Great Ocean Road and we are on the hunt to find the lost names of the 2400 ex-servicemen and 600 civilians who built what is today the largest War Memorial in the world.